Retail Insights

What happens in the store is what counts

Shopper insight is important, but what really happens in the store is what counts. That is why top brands turn to RockTenn to add a measure of retailer insight to their strategy. It is our job to know what works (and what doesn't) when it comes to driving brand support at the point of decision.  We've learned what retailers want from their vendors. We know how to get the right message delivered to the right store in the right position at the right time. It's on site insight. The kind that turns shopping into stopping, and browsing into buying.

RockTenn's retail audits provide a dose of retail reality during key selling seasons — Back-to-School, Halloween, Holiday, Valentine’s, Super Bowl, Easter, Mother’s Day, Grads and Dads and Summer Picnic and BBQ.

Our goal is to capture a slice of usable insights through photo audits as well as retailer and shopper intercepts across a variety of product categories and retail channels. Insights are analyzed to uncover challenges and opportunities for both brands and retailers. We then work with our customer teams to help build platforms for promotion innovation and plans for retail activation.