How can CPG partner’s best support Supervalu’s in-store experience and shopper marketing initiatives?
When we review any new program, it all starts with shopper insights. We ask our manufacturers to bring their customer insights to the table. Ultimately, it’s all about collaboration and finding the sweet spot between our shopper insights and the manufacturer’s customer insights.
Whether you have a lot of shopper insights or not, at some level, it’s pretty simple: It’s all about understanding...
