Reprint
What drove Mars to develop the In-Store Obsession Team?
Mars Chocolate North America has consistently been the leader in understanding the category consumer. Over the past few years we saw, first-hand, the strong shift to more buying decisions being made at the point-of-purchase. With this change in buying behavior, we re-assessed our internal structure to better understand how to make our iconic brands even more relevant to shoppers.
The In-Store ObsessionTeam is a major commitment that closely aligns our strategiesfrom the top of the organization all the way to the folksbuilding displays in-store…
