Looking for industry insight? We have them, and they're all in one place.
We've pulled together articles, white papers and other items of interest
and posted our favorites here. Learn what works for industry leaders, what
wasn't successful, and what the future may bring.
Interview with Mark Scott, former VP Shopper Marketing & Business Development at Kimberly-Clark, on biggest challenges in developing a shopper marketing team and approach.
Shopper Marketing Magazine features an interview with Tracy BanBibber, Dial's Senior Vice President – Sales, on the company's approach to “Winning in Store.”
Shopper Marketing Magazine features an interview with Jim Fuqua, Director of In-Store Experience and Shopper Marketing at Supervalu on how their CPG partners can best support the retailer’s shopper marketing initiates.
Shopper Marketing magazine features an interview with Alexie Agratchev, CEO, BVI Networks on in-store video analytics and how to measure real shopper behavior on a large scale via ShopperGauge.
As marketers struggle to bring the promise of Shopper Marketing to life, it seems retailers are moving in their own, often different, directions. Our new white paper delves deeply into this shift.
On Site. Insight. Shopper Marketing Magazine features an interview with John Heath Olguin, VP Brand Communication at Modell's, on the retailer's approach to improving in-store experiences.
On Site. Insight. feature in the current issue of Shopper Marketing magazine showcases an interview with Mars Chocolate executive Timothy LeBel. He discusses the company's shift from a Shopper Marketing Department to an "In-Store Obsession Team."
Retailers and brand marketers are suffering from a disconnect about the very meaning of the term, "Shopper Marketing." This white paper explores how the retailer is the key decision maker in providing shopper solutions and driving category sales.
Everybody is talking about "retail as media" but do your brands have a media strategy at retail? Learn more about "the missing link" in this white paper.
Shopper marketing isn't about the shopper. It's about the retailer. This white paper suggests a new approach for collaborating with retailers to develop more effective shopper programs.
